Nari Jhuri

Nari Jhuri, "Women's Basket", is established as a social enterprise network, connecting the 350+ WBCs across Bangladesh

The creation of the Nari Jhuri “Women’s Basket” Social Enterprise Network in Bangladesh is the most recent step in th WBCs evolution. The Network aims to enable access to new forms of  capital including impact investment, revenue from product sales and service delivery – with the collective purchasing power of thousands of women entrepreneurs.

Providing access to markets to rural women producers

As the agricultural market in Bangladesh has grown, customers have become more discerning of product quality. We’ve seen the emergence of more organic and ‘pure’ products – supporting healthier ecosystems, sustainable livelihoods and fair trade.

But for many rural poor producers, particularly women, access to fair trade markets is controlled by a complex chain of middlemen, who control the aggregation, processing and retailing parts of the value chain. So, farmers traditionally have lacked the opportunity to experiment with higher quality products.

WBCs, as Social Enterprise Cooperatives, seek to provide answers to the needs of a whole community – not just members as in the traditional cooperative model. WBCs work up and down the value chain to benefit producers, processors and consumers.

WBCs play a vital role in improving the socio-economic status of members and local communities, through creating supply power – giving farmers more control of the supply, allowing them to exert greater pressure on aggregators and middlemen to pay a good price.

Barriers to women’s leadership are lowered through WBCs. Women are empowered to gain increased access to markets, build new skills and access the support that comes from collaboration. The benefits aren’t limited to agricultural activities either. WBCs conduct a range of enterprise activities – providing different services based on local demand, skillsets and the interests of entrepreneurs.

Meet our Entrepreneurs

Long-Term Strategy


As a WBC-led Social Enterprise Network, Nari Jhuri is key to advancing the SDGs in rural Bangladesh in terms that are contextually relevant and locally driven



The Nari Jhuri Brand Development project is developing a participatory module in partnership with key WBCs to map “value webs”


Community-based participatory development practices are being used to create and test market approaches that support agroecology, cultural diversity & heritage, and value enhanced livelihood options


The future of Nari Jhuri

Our future vision is to transfer control to WBC entrepreneurs, and for United Purpose/Self Help Africa to function as an equitable and accountable partner in building innovative women-owned agroecological enterprises that help strengthen Bangladesh’s (and other programme countries in the future) economy, advance women’s leadership and act as a steward for the biodiversity and wellbeing of agricultural lands that the country so depends on.

In the months and years ahead, the role of Nari Jhuri will be to connect WBCs more closely across the country, develop name recognition in the enterprise community, and ensure quality products across the network, using the participatory guarantee approach.

Project Portfolio

  • 39 Upazilas
  • 400+ WBCs and Sub-Centres
  • 171 Self-Help Groups
  • 4,425 entrepreneurs
  • 300,000+ linked producers
  • 2.5 Million in Impact Area